HypeHouse: Days 1 and 2
JUNE 23RD, 2026
Hello New Creative friends —
Checking in from Hype House in NYC, where we've spent the past two days deep in actual human conversation — a rarity for us! Somehow we're still keeping it together.
Yesterday we focused on the core audiences and use cases for DFOS, especially the experiences of creators, communities, groups, and space members. What did each of them need? Why are they here? Why do they leave? What does DFOS do for them?
As we pulled the threads, a shape of who DFOS was for, and what it was for, emerged:
DFOS: Shared private internets
Functionality:
Come together without unwanted eyes
- New private shared spaces
- Intranets for creative collaboration
- New foundation for coordination and action
Front of house (releasing + storytelling)
- Worldbuilding
- Rich context
- Make your universe your own
Back of house (coordination + money)
- Collaboration and coordination
- Sales, subs, and store
- Treasury
What we offer and uphold
Intranets for creative collaboration
Come together without unwanted eyes
- Brainstorm, conspire, co-create
- Release and sell
- Share money and do it again
A cultural and creative network
The new underground, just for us
- A creative ecosystem
- Private media and access
- [Future plans redacted]
Agency and control
Your world, your data, your design
- Worldbuilding and customization
- Apps and function expansion
- DFOS Protocol and portable data
Today's conversation focused on the front of house and back of house areas, including this idea for how a public DFOS profile page might look, with SpaceRunners choosing their top four apps or pieces of content that could be publicly viewable before someone joins:
As we continued to work through the flows, a key new app emerged that will better ground rhythms, rituals, and the purposes of DFOS spaces — the most requested feature across DFOS: a calendar.
These first two days have helped us hone in on who we're building for and what they're doing that we're supporting. Tomorrow and Thursday will take us deeper into the process, alongside shipping a new Hacienda update tomorrow.
Excited to be building and sharing.
Questions, feedback, and clarifications welcome.
